Recruitment has taken many forms in the last couple of years. Nowadays through social media platforms, people are not only able to find friends but also colleagues. The most popular and widely used social media platform of Facebook is one of them. Facebook is a popular social platform and can be a good source to find quality candidates. This global platform is used at the highest and fastest rate. Recruitment through social media is very common as the level of active people on social media is rising day by day. HRs and Employers can use ways covered in this blog to leverage Facebook for better recruiting.
Online platforms are the new place to find new talents and freshly graduated people looking for jobs. Facebook is among the top ‘brand’ online platforms which are known for easy accessibility and wide connections.
Not just any video or meme posting but today company’s and organizations can make an brand on Facebook. By building their image they can post jobs, look for candidates, and even do business online.
Recruiting and hiring are just one of the upcoming factors that are being approved by the companies settled online. Even if the platform is not for recruiting but miscellaneous.
For better recruitment through online portals such as Facebook, there are few pros ways which can help in attracting talented candidates.
5 Ways Listed For Candidate Hunters to Use Facebook for Better Recruiting
Creating a professional account
Just every platform, on Facebook one can analyze and take note on how to target and keep the update on the desired candidates.
Social media marketing is very powerful on Facebook as well. One can build and maintain the statistics on the response they get on Facebook with the help of advertisements and posts.
When one can understand the algorithm of Facebook and how to maintain it, that can help in sustainable recruiting. By creating an account of the company, community, or recruiter can be the first thing before recruiting.
Making a page for the purpose of recruitment should contain all the description about the company, purpose, and surely connect all the current employees.
Creating an account needs to be updated every day. An update in context to connections, content, and updated news about the company are some key areas that should not be ignored.
If not maintained, then it will not take much time to disappear and even be disconnected from the rest of the digital world.
Trending tags and captions
Every social media, as is known, is a wide ocean where finding things and people can be a little difficult. But for a recruiter, it is the problem of being found by the people looking for jobs.
Taglines or captions or some famous phrases are the way of being on the top of the search bar. When a candidate looks for a job there are some of the common words or tags that they are looking for.
With the help of search engine operations, one can find such words or tags. Trending tags are also very easy to find and even can be made up while posting any job.
The caption of a job posting is the description in which all the tags, job posting keywords, or notes are written for easy search. Many tags and captions work like a magnet in finding a suitable candidate.
Post a job
After making the page or profile about the company, all the details that are needed for the candidate to know the company should be added.
Posting a job opening is the next important step. Posting a job is important because all the details should be added along with attractive taglines and captions.
Posting a job should be to attract the candidates and provide correct information regarding the job and the company.
The posting job should also be shared by the current employees active on Facebook can also be useful.
Posting and sharing of jobs are the main purposes of opening a company profile on Facebook and can help in extending the searches. Posting a job with all the required information should also provide the number of applicants needed.
And when the purpose of finding the correct candidate is achieved, then the company should also update about the no more requirement or just removing the post about the job.
While posting a job, it is important to mention everything about the job. The detailed content about the job opening is important.
Detailed content can include, the introduction of the job profile, location, roles and responsibilities, skills required, salary, experience, and many other.
And one should not miss the taglines and captions while creating the content of any particular job.
The content should be professional and updated. The information about the job and the company is the overall content for which a candidate can show interest. All the information along with the location and the contact information of the company could also be added.
Content can be added at every stage of maintaining or posting a job on a Facebook page.
The social media platforms are full of advertisements. So, why not use it for better recruitment? Advertisement is a very strong mode of publishing and promoting the company and the job profile.
Advertising or campaigning on Facebook is easy and very effective. One can also buy and do paid advertisements for a wider audience.
It will surprise the recruiter on how much one can advertise and promote their company on the social media platform. The benefits of such advertising are immense.
For a beginning, with the help of advertisement one can attract a particular targeted group of candidates, keep track of the improvement, and add more and more for effective advertising.
Many companies do advertising on Facebook for better recruiting and even run businesses for the development of their profile page. One can check on how many candidates visited their page through their advertisements.
Promotion for some particular period is also not so costly and can be done easily. One can also circulate their job opening with the sharing feature in which their other current employees can promote the page or the job posting.